How comedy writing can make you a more confident copywriter
When I meet people, I tell them that I’m a freelance copywriter and comedy writer. Mid-handshake, they stop and give me an odd look. A...
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On the internet, you can be anybody... dude
So, I have a job that involves running social media accounts. I try to do this without sounding too much like myself. That's the point of...
50% response rate to a cold marketing email: what worked for me
Since April, in between working on other things, I've sent out exactly 100 marketing emails. Before starting, I checked out what the...
5 incredible reasons why clickbait-y listicles with stupid titles like this need to get in the sea
Yes, I know. But you clicked, didn't you? So here we are. 1. They're overdone, overrated, unoriginal, and uninspired Listicle. Noun. "A...
How to REALLY be a successful freelance writer in Japan
After nearly a year on a Working Holiday visa, picking up bits of work where I can., remaining here as a freelance copywriter isn't...
Interpreting a brief, writerly or wrongly
A quick confession (quick compared to how long some of my other blog posts can get, anyway). I've had a few copywriting jobs in my time...
#CopyWelcome - the recap
A huge, huuuuge thank you to everyone who came to 'Welcome to copywriting'. If you weren't there, here's what you missed. If you were...
A job that's easy on the eye (and stomach, and liver, and...)
"Spending all day staring at your computer screen must really hurt your eyes." For some reason, I get this a lot. It's probably because I...
Winning at life, one sock at a time
Twitter is a wonderful, wonderful thing. The 2010s were the heyday of 'Retweet to win' competitions. They were everywhere, until the...
Do I look like a copywriter to you?
I stopped growing quite early on. I was a premature baby, and the doctors were convinced that I would keep on growing after everybody...
Which 'flavour' of writer are you?
There are lots of different kinds of writers. You've got your copywriters, content writers, social media writers, authors, screenwriters,...
Five reasons *not* to become a freelance copywriter
You might've seen the articles posted on Twitter or LinkedIn over the last few months (or years...) on how to make it as a freelance...