My name's Kady Potter: Kady as in 'that weird name you're not sure how to pronounce', and Potter as in 'No, I'm not Harry's sister'. I've been a copywriter, comedy writer, and 'misplaced apostrophe spotter' since 2010.
I started out doing print and digital marketing, including online content for web-based brands. I've also worked at a London copywriting agency, writing everything from Twitter updates to thousand-word articles. And now I live in Japan, marketing all kinds of stuff to global consumers in English and Japanese. With some freelancing on the side, when time (and the Japan-UK time difference) allows.
Variety is the spice of life (with cinnamon a close second), and cliché aside it's what I thrive on. I work best when I have lots of different things to do, and I take to a new tone of voice like a duck to bread.
Plus, I love being a copywriter. I can't imagine doing anything else. This isn't a dalliance, or a crush, or a phase. I've built the career I wanted, and I make lots of clients happy.
Other things I love doing:
drinking lots of tea and coffee
making terrible, groan-worthy puns
writing parody songs
Trying weird and/or limited edition food and drinks, and reviewing them on my blog
exploring, wherever I may be
meeting other creative people (why not say hi?)
making bullet-pointed lists
using bullet-pointed lists on my website, to the chagrin of other copywriters