Aji WOW: Pocky Colorful Shower
Aji WOW is my series of unusual Japanese food/drink reviews. 'Aji' (味) means 'flavour', and the name's also a pun on 'ajiwau' (味わう) - 'to enjoy the taste of'.
This time: 'Colorful Shower' Pocky.
(Note: I'll be writing the product name without the 'u', and any other instances in my normal British English way.)
Is this another summer limited edition sugar rush from Glico? Are bears known for taking bathroom breaks in close proximity to LOTS of trees?
The coating on these funky Pocky sticks is 'amazuppai' sweet and sour lemon cream, dotted with bright rainbow sugar bits. That's the 'Colorful Shower bit'. Well, there are only 4 colours: blue, pink, yellow, and purple.
On the box (in that very blurry shot), it suggests eating the sticks cold. They're meant to be more delicious that way. So I put them in the fridge. And then didn't have time to try them for another 48 hours. Suffice to say, they were definitely cold for this review.
There are 2 packs in the box, each one with a fun design. With 32 different designs to find, that's a lot of Pocky to eat. And before the summer ends, too. I went with the seaside one, and put the penguins back in the fridge.
All designs are made to work with the aug! AR smartphone app. Point your camera at the packet, and after scanning an animated thingy should appear. Important: keep the packet within the lines on the screen, and try not to have anything else in view.
It took a bit of jigging about, but I managed to get the special animation for this one:
On to the taste test. This Pocky smells exactly like the icing on lemon drizzle cake, which is nice and encouraging. It's a great flavour. I love it. Once I'd eaten the sticks, I stuck my nose inside the pack and gave it a good sniff.
As the coating is almost white, the coloured sugar really stands out. There aren't as many bits as I was expecting, though. It's colourful, but more 'oh, hey' than 'whoa'. Not so much a colourful shower as a four-colour trickle.
Chilled Pocky sure does have that satisfying 'pock' when you bite into it. The lemon cream blends really well with the biscuit middle. Like a lemon cookie.
It feels like the sugar bits enhance the zestiness of the lemon flavour. They also, obviously, make the Pocky sweeter. At times, that overcompensates for the sweet-sour in the lemon taste. I'm not going to say it was too sweet, exactly. But I understand why there wasn't so much colour now.
Verdict 9/10. I tasted the rainbow. It was lemony.