Aji WOW is my series of unusual Japanese food/drink reviews. 'Aji' (味) means 'flavour', and the name's also a pun on 'ajiwau' (味わう) - 'to enjoy the taste of'.
This time: ginger-flavoured Kit Kat.
(Eaten at my desk, shortly before writing this post. Can you tell?)
Just when you thought I'd reviewed enough Kit Kats... I still have 8 or 9 bars left in the fridge.
For winter, Kit Kat brings us the heartwarming scent and flavour of ginger. This is helpfully illustrated by a big mug of hot pee. I mean, tea. The spring cherry blossom leaves are a tad confusing, but let's roll with it.
Look closely at this packet. Notice anything unusual? Something that doesn't seem right? Here's a hint. That picture of a dissected Kit Kat seems a little... odd, don't you think?
WELL LOOKY HERE. THIS IS NOT A KIT KAT.
So, uh, I'm reviewing ginger Kit Kat bites today! (¬_¬)
Apart from that 'serving suggestion only' image, nowhere on the pack does it say these are bite-sized pieces. And I have no idea why.
Every other weird and wonderful flavour has been made into a 'proper' Kit Kat. A mini one, in most cases, but still with that recognisable 2-bar shape. This one has, too - you can buy mini bars of it online. How I ended up with a measly pack of choco bites is beyond me.
No satisfying 'snap' to be made. Disappointing.
It's like eating chocolate-covered dice. Something I've never done, but I imagine this was similar. Each bite is near-perfectly square. I could've piped dots onto each side and whipped out a Snakes and Ladders board.
The chocolate was nice and thick, too. Nestle is apparently using more sustainable cocoa supplies, which would explain them being so liberal with the stuff.
The ginger flavour wasn't overwhelming. Which is a good thing. But if I hadn't know what I was eating, then I might not have guessed. The flavour's strength varied with each bite. A few had a stronger aftertaste, and a couple just tasted of chocolate.
Verdict: 8/10. It's not what I was expecting at all, but I'll take it.