Anyone who's spent more than 5 minutes on there has probably seen at least one 'Retweet to win' competition. They're everywhere. If you're lucky (and click the RT button), yours will be the Twitter username pulled out of a hat.
Barnstaple agency TheBigCreative had yet to get lucky. So they decided to create their own contest, with an unusual prize:
I saw this tweet, and I instantly wanted that sock. Size, colour, pattern and general quality be damned, a free sock is a free sock. As you can see from the screenshot above, I wasted little time in putting my own RT into the imaginary hat.
Full disclosure: I've never won an RT competition before, either. I got some fridge magnets off LOVE for writing a Christmas thing, and Kleenex once sent me a care package because I was tweeting about the sniffles. But RT comps have long been the elusive unwinnables.
The waiting game began. It's not a game I'm any good at.
Thankfully, the folks at TheBigCreative also know how it feels to be impatient.
If I win. IF I win. Ha. I had Funny Women and an increasing level of Twitter camaraderie on my side. That sock was as good as mine.
Or was it?
Doubt started to creep in. The retweets doubled - from 2 to 4 - and suddenly that victory wasn't looking so certain. Missing out again would've been a crushing blow.
I did worry about it for a while. Which is why I reacted like this when they officially announced the winner:
I then had to awkwardly DM TheBigCreative and ask if they were genuinely going to award me the sock. They were kind enough to say 'yes'.
That's an important bit to highlight. They said 'yes'... but they didn't have to. From the start, this competition was a joke. They didn't have to announce a winner. They didn't have to make good on the sock. I'm just happy they did.
So there was definitely a sock en route. I didn't have long to wait until a mysteriously light package arrived in our mailbox.
Neat handwriting? Cute stamp? Yes, this must be it.
I'd been warned that the sock might not fit, but at the same time assured it would definitely be clean. This is... a much smaller sock than I expected. It fits perfectly. I think someone's been sneaky and chosen a Kady-sized sock. Which is such a nice gesture!
(I wonder who's got the other one.)
There are no pics of me wearing the sock just yet, but I'll share them on Twitter at some point. Does it look more like a left sock or a right sock?
Thankyou, lovely people at TheBigCreative. You've made a cynical copywriter very happy.