Meeting your competition is rarely an appealing thought.
As a copywriter, seriously thinking about how many other writers there are in a five-mile radius doesn't exactly inspire confidence. There are loads of us – enough of us to wonder how anyone gets work.
At a #copywritersunite evening, however, you're always with friends and not rivals. Copywriters are some of the most welcoming and friendly people.
I'm very proud of the little happy community we've made over the last few months. Sure, if you've made a typo we'll gleefully pounce on it. But the rest of the time, we like to pride ourselves on being more approachable.
The idea first came up in November 2014. Seven of us wedged ourselves around a table at what I can only describe as someone's dodgy basement alcohol emporium. Talk was marred by echoes from the bare concrete walls and the disgust at paying £9 for an Aperol Spritz. We weren't sure if the concept would take off.
Clearly, it must have done or I wouldn't be blogging about it now. #copywritersunite is now official. (You know a trend's made it when there's a hashtag.)
June 16th was our third London copywriter outing, held at Jack's Bar behind Southwark station. Roughly 30 copywriters turned out to talk shop, have some drinks, swap contact details and generally have a roaring good time.
I didn't count heads, but you can see from the photos that we had a great turnout even for a Tuesday night.
We built up so much talk about the event on Twitter – not least with the help of One Minute Briefs – that Jack's put on a special gin bar just for us.
I can highly recommend pomegranate gin with elderflower tonic. It was just light and delicate enough that I'm writing this post without even a hint of a hangover. I suspect not all those in attendance were so lucky...
Everyone dutifully mingled, drink in hand, to get to know their fellow copywriters a little better. Some of us went to the extent of matching our outfits to the theme, myself included. In no other line of work would punctuation mark tights have been such a sound investment.
Copywriter nights have become sort of 'a thing' now, to the point that there's talk of organising one in Manchester. Keep up with the Twitter conversation and make sure you're at the next one.