The difference between content and copy
Just a quick note, this one. If you've ever used 'content' and 'copy' interchangeably, give over. They are not the same thing.
Content is so much more than copy. It includes images, video, audio, books, live events and a whole bunch of other stuff. Copywriting is a vital way to create more content, from scripts to paragraphs of information, but copywriting does not full content make.
Content is not copy. Copy is not content.
I'll be quiet now.