WHAT I DO
May 29, 2019
Every so often, a quote or article comes along that has the foreigner population in Japan up in arms. Like this NYT piece on Pico Iyer, a man who's been he...
November 9, 2017
While I was scrolling through tweets the other day, a thought struck me. Pretty damn hard.
There are children who'll grow up having never seen or experience...
April 5, 2017
A month or so ago, I was chatting with my parents on Skype. They told me a story designed to horrify middle-class England. Cadbury - purveyor of ...
December 30, 2016
As much as Twitter's brimming with '2016 can FUCK RIGHT OFF' posts, the year can't actually end until I've posted this recap. Sorry.
Remind yourself how my...
August 23, 2016
I've had a few copywriting assignments I was sure I'd nailed, based on the brief... and the client didn't share my view. Not many, all told, n...
June 30, 2016
You may be aware of the existence of a Japanese mascot called Funassyi. This genderless, hyperactive pear unofficially represents the city of Funabashi in...
May 2, 2016
A huge, huuuuge thank you to everyone who came to 'Welcome to copywriting'. If you weren't there, here's what you missed. If you were there but are still h...
March 23, 2016
If you follow copywriting-related news, you may know that the Professional Copywriters' Network (PCN) has announced it'll close at the end of 2016.
March 17, 2016
For those of you new to copywriting as a career, a few of my copybuddies and I will be putting on a Saturday talk this April.
Rather than a plain old intro...
March 9, 2016
People who follow the copywriter community on Twitter will have noticed we're not all entirely keen on emojis.
They're everywhere. McDonald's was at it mon...
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Hitting the 'pause' button on my Japan adventure
November 15, 2019