WHAT I DO
May 19, 2018
This month, I found a 'how to work in marketing in Japan as a foreigner' blog post on Twitter. It'd been written by another non-Japanese person, so I gave...
August 20, 2017
At work, I've been working on boosting our social media following. After spending weeks trying various ways to cultivate more organic Facebook likes, we sa...
August 5, 2017
Yeah, it's half a year since I started working at my current place in Osaka. Hasn't it gone fast? So I figured I'd recap some of the new experiences and th...
July 14, 2017
So, I have a job that involves running my company's social media accounts.
I try to do this without sounding too much like myself. That's the point of being...
June 22, 2017
Since April, in between working on other things, I've sent out exactly 100 marketing emails.
Before starting, I checked out what the average response rate i...
January 13, 2017
If the constant marketing was anything to go by, Christmas lasted nearly 2 months. In fact, I was in a hotel lobby this week that STILL had a Christmas tre...
August 19, 2016
UPDATE: Japanese Cosplay Photo is now Kimono Photo Studio Wasabi!
(A quick note: I wasn't asked, pressured or paid to write this. I do, however, write about...
July 18, 2016
Aji WOW is my series of unusual Japanese food/drink reviews. 'Aji' (味) means 'flavour', and the name's also a pun on 'ajiwau' (味わう) - 'to enjoy the taste o...
April 22, 2016
I'm part of that generation that's pretty comfortable with things like video conferencing. I'm not going to say the word for that generation. Don't make me...
March 7, 2016