WHAT I DO
November 9, 2017
While I was scrolling through tweets the other day, a thought struck me. Pretty damn hard.
There are children who'll grow up having never seen or experience...
August 5, 2017
Yeah, it's half a year since I started working at my current place in Osaka. Hasn't it gone fast? So I figured I'd recap some of the new experiences and th...
May 18, 2017
Two things happened in short succession this week, both of which led to me writing this post.
But first, we’ve got to go back. Back to when the Professional...
April 20, 2017
"You remind me of a younger me." Ever said it? Ever had someone say it to you?
This is the first time that saying's struck me as... odd, when you think abou...
January 26, 2017
So, it looks like I'll be starting a new full-time job soon. I've been freelancing on a Working Holiday Visa for 9 months, and going back to an office job...
December 30, 2016
As much as Twitter's brimming with '2016 can FUCK RIGHT OFF' posts, the year can't actually end until I've posted this recap. Sorry.
Remind yourself how my...
October 26, 2016
"Can you start a sentence with 'and'? How about 'but'?"
The 'opening with a conjunction' issue is the copywriter equivalent of an old chestnut. Oft-trodden...
August 23, 2016
I've had a few copywriting assignments I was sure I'd nailed, based on the brief... and the client didn't share my view. Not many, all told, n...
May 2, 2016
A huge, huuuuge thank you to everyone who came to 'Welcome to copywriting'. If you weren't there, here's what you missed. If you were there but are still h...