WHAT I DO
November 9, 2017
While I was scrolling through tweets the other day, a thought struck me. Pretty damn hard.
There are children who'll grow up having never seen or experience...
June 22, 2017
Since April, in between working on other things, I've sent out exactly 100 marketing emails.
Before starting, I checked out what the average response rate i...
May 18, 2017
Two things happened in short succession this week, both of which led to me writing this post.
But first, we’ve got to go back. Back to when the Professional...
April 26, 2017
Yes, I know. But you clicked, didn't you? So here we are.
1. They're overdone, overrated, unoriginal, and uninspired
Listicle. Noun. "A piece of writing or o...
January 26, 2017
So, it looks like I'll be starting a new full-time job soon. I've been freelancing on a Working Holiday Visa for 9 months, and going back to an office job...
October 26, 2016
"Can you start a sentence with 'and'? How about 'but'?"
The 'opening with a conjunction' issue is the copywriter equivalent of an old chestnut. Oft-trodden...
August 31, 2016
Let's cover some lazy day phrases today.
暇をつぶす - hima wo tsubusu
時間をつぶす - jikan wo tsubusu
Both of those mean 'to kill time'. 'Jikan' means time in general, a...
August 23, 2016
I've had a few copywriting assignments I was sure I'd nailed, based on the brief... and the client didn't share my view. Not many, all told, n...
July 7, 2016
I've been having trouble making myself understood recently.
No, the Japanese language study is going well. Thanks for asking. I assume you asked.
June 8, 2016