WHAT I DO
September 13, 2018
I hope you're not claustrophobic... or the type who gets easily frustrated.
A 2018 addition to Osaka's entertainment and tourist attractions is Escape Osaka...
August 20, 2017
At work, I've been working on boosting our social media following. After spending weeks trying various ways to cultivate more organic Facebook likes, we sa...
June 22, 2017
Since April, in between working on other things, I've sent out exactly 100 marketing emails.
Before starting, I checked out what the average response rate i...
April 5, 2017
A month or so ago, I was chatting with my parents on Skype. They told me a story designed to horrify middle-class England. Cadbury - purveyor of ...
January 13, 2017
If the constant marketing was anything to go by, Christmas lasted nearly 2 months. In fact, I was in a hotel lobby this week that STILL had a Christmas tre...
June 30, 2016
You may be aware of the existence of a Japanese mascot called Funassyi. This genderless, hyperactive pear unofficially represents the city of Funabashi in...
February 19, 2016
Every so often, a Japanese advert will make its way into the general public consciousness. This is even more likely if that ad features an international ce...
January 15, 2016
Over the last week or so, D&AD yellow and black pencils have been absconding from London agencies. Turns out Lucky Generals nicked them all to promote the...
December 7, 2015
Over the past week or so, I've been involved in several projects which have some element of gender-specific copy as part of my brief. This has obviously go...
October 19, 2015
It's another image roundup post, folks. There are times when I wish I could switch off the 'copywriter' side of my brain and blissfully ignore (good and ba...
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