WHAT I DO
May 25, 2015
Crafting the perfect sentence that resonates with the reader can take hours. Days. Weeks, even. When it's got to be just right, we copywriters agonise over...
May 20, 2015
The Japanese symbol for 'I' (as in, referring to yourself) is 私. It's always written in the same way, but it has several pronunciations. You can use any of...
May 18, 2015
It's taken long enough to get clients to understand why they need a copywriter. Then, Google's algorithms made it necessary to explain the value of SEO. An...
May 13, 2015
Just a quick note, this one. If you've ever used 'content' and 'copy' interchangeably, give over. They are not the same thing.
Content is so much more than...
May 11, 2015
Translating from Japanese can sometimes be a little confusing. It'd be easy to make a 'Lost In Translation' joke here, but there are idioms and phrases tha...
May 8, 2015
You might've seen the articles posted on Twitter or LinkedIn over the last few months on how to make it as a freelance writer. Every single one of them is...
Looking back on the bright side of life in lockdown (part 1? we'll have to wait and see...)
July 6, 2020
上衣下 (灰白質) の異所形成 (ヘテロトピア) : 病気になっても、日本語の勉強が止まらない
July 5, 2020
Subependymal (grey matter) heterotopia: 2 big words I'm still trying to wrap my brain around
March 31, 2020
You call that a Chocolate Challenge?
March 1, 2020